This Year’s Must-Attend Conference
Mobilize the Movement • Monday, August 11 - Thursday August 14, 2025 • St. Louis, Missouri
Mobilize Innovation + Technology
LEADERS
The 2025 CFI Conference Is For…
Mobilize Positive Culture + Retention
HUMAN RESOURCE PROS
The 2025 CFI Conference Is For…
Mobilize Meaning + Connection
TEAMS
The 2025 CFI Conference Is For…
Mobilize Transformative Eldercare
ACADEMICS, OMBUDSMEN + SURVEYORS
The 2025 CFI Conference Is For…
Mobilize Meaningful Connections
BUSINESSES
The 2025 CFI Conference Is For…
August 11 - 14, 2025
St. Louis, Missouri
This Year’s Must-Attend Conference
Mobilize the Movement • Monday, August 11 - Thursday August 14, 2025 • St. Louis, Missouri
This Year’s Must-Attend Conference
Center for Innovation 2025 – Mobilize the Movement
August 11 – August 14, 2025 • St. Louis, Missouri
At CFI, People Are First. Always.
In aging services, success isn’t measured by buildings or amenities—it’s measured by delivering choice-driven living to people and the quality and commitment of those who serve them. Produced by Center for Innovation (CFI) in conjunction with Pioneer Network and The Green House Project, CFI 2025 is the essential conference for every leader dedicated to elevating the human heart of growing older.
From executives and directors to frontline caregivers involved in independent living, assisted living, memory care, skilled nursing, PACE programs, and more—this is your chance to gain transformative insights, forge meaningful connections and adopt practical strategies that place people at the center of everything.
Conference Highlights
Marcus Engel: A Conversation from Both Sides of the Bed
Blinded in a devastating accident, Marcus Engel blends powerful personal stories with research to advance the patient experience movement. Marcus is joined by Lori Porter, CEO and co-founder of the National Association of Health Care Assistants, who will interview a panel of certified nursing assistants about seeing each patient—and each co-worker—as unique individuals, and the vital role every member of the care team plays. Marcus and Lori remind us that the resident and family experience is not a “nice to have”—it is central to delivering competent, quality care. See a short video about Marcus here. Please view a video of Lori here.
Conference Highlights
Featured Leadership Bootcamp Instructor, Dr. Kelly Tremblay, PhD
Dr. Kelly Tremblay, PhD — a neuroscientist, CFI certified executive and leadership coach, and contributing author to two World Health Reports on Ageing, this hands-on session will focus on practical coaching skills, mindset shifts, and real-world application to help participants lead with curiosity, active listening, and powerful questioning. Through experiential exercises, coaching practice, and guided reflection, attendees will gain the confidence and competence to integrate coaching into their daily leadership approach.
Conference Highlights
Keynote with Bob Chapman
Author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family.
Chapman envisions a world where:
- Work leaves people energized instead of exhausted
- Business environments empower individuals to grow their gifts
- People return home happier, becoming better partners, parents and neighbors
As Chairman and CEO of Barry-Wehmiller—a $3.6 billion global capital equipment firm—Chapman has championed Truly Human Leadership, a philosophy rooted in respect, empathy and purpose. He challenges conventional business wisdom and offers a compelling case for leading with humanity.
Pre-Conference Sessions:
Go Early, Stay Late + Leave Elevated.
Maximize Your Conference Experience with High-impact Pre- and Post-conference Intensives.
Here’s what’s waiting for you:
Pre-con – Leadership Coaching Bootcamp
Management is easy. Culture change is hard—and it demands leaders who know how to coach, not control. This six-hour, engaging bootcamp featuring Dr. Kelly Tremblay, PhD will arm you with the tools to build trust, drive resilience, and save on the bottom line while delivering dignified living and working places.
Pre-con – Mobilizing the Movement: Moving Forward through Resident Voices, Coalitions, and Community
Real culture change starts with bold voices. This dynamic session taps the power of emerging initiatives to drive progress across the spectrum of care.
PRE-CON – AgeTech Summit & Showcase
In an era where innovative AI solutions are launching daily, staying ahead is critical—not optional. This intensive session showcases groundbreaking technology startups committed to revolutionizing eldercare, dramatically reducing administrative burdens on care teams, and enabling caregivers to spend more meaningful time with residents.
POST-CON – SMALL HOUSE INTENSIVES
Whether you’re looking for inspiration, validation, or a roadmap for change, this post-conference intensive offers three options that will leave you energized with ideas to take home and apply in the development of a small house in your own community.
Get in early and get fired up to change your world. Sign up today.
500+
Participants
80+
Speakers
1
Amazing Experience
Mobilizing Partnerships
Big Tent. Big Voices. Big Changes.
At the Center for Innovation, big progress starts with big collaboration. That’s why this year’s conference welcomes powerhouse partners like Moving Forward Coalition, EINSTEIN Option, NAHCA – National Association of Health Care Assistants, Village to Village Network, and Consumer Voice. Together, we’re building a dynamic, inclusive movement to rethink aging services—and you’re an essential part of it. Below is a full list of our partners.
Moving Forward Quality Nursing Home Coalition • EINSTEIN Option • National Association of Health Care Assistants • The Village to Village Network • The National Consumer Voice for Quality Long Term Care • National PACE Association • Person-Centered Practices in Assisted Living (PC-PAL) • HomeCare Hub • Dr. Samir Sinah • Maggie Calkins • Cottages at Lake St Louis • Dolan Memory Care Homes • EverTrue Laclede Grove
Why Attend?
Older Adults Need You.
Now More Than Ever.
If you believe older adults deserve more than outdated residential models and old-school thinking, you belong here. CFI 2025 isn’t just another conference—it’s where passionate people come together to spark real change.
- Connect with fearless leaders and innovators who are actively reimagining eldercare.
- Interactive sessions packed with fresh ideas, real-world examples, and breakthrough practices.
- Energize with trailblazers proving that culture change isn’t just possible—it’s happening.
- Collaborate to build bold, actionable strategies that center on dignity, choice, and joy for older adults.
See the Schedule of Events and Speakers.
Sponsor + Exhibit:
Support the Boldest Ideas—and the People Brave Enough to Deliver Them.
When you sponsor or exhibit at the CFI 2025 conference, you’re doing more than gaining access to some of the most forward-thinking decision-makers in eldercare—you’re investing in a better future for older adults everywhere. We are offering a wide variety of creative ways to Mobilize the Movement.
Contact Kathleen Goff and start planning the perfect exhibit solution for your organization.
Thank You To Our Sponsors
You’re Powering the Movement!
Legacy Strategic Partner
Transformational Partner
Beacon Strategic Partner
Champion
Mission
Ally
Friend
Age Tech Summit Sponsor
Small House Summit Sponsor
