Media + PR.

The Story of Aging Is the Story of Us All

And It Starts Here.

If you’re living, you’re aging. It’s the universal truth that touches every beat: lifestyle, health, culture, policy, family, and business.

The 2025 CFI Conference is where the world’s most thoughtful leaders, advocates, and changemakers gather to explore how we can all age better—because aging isn’t just a senior living issue; it’s a human issue. With people over age 80 projected to double in the next five years, care worker population is shrinking with 28% of those being immigrants – 60% naturalized and 40% non-citizens, caring for people is big news.

Read the Press Releases Here

Request a Press Pass for CFI2025.

We welcome members of the media to attend CFI2025 at no cost with a complimentary press pass. Join us in getting the word out about the transformational workforce practices, leadership, training, and culture change happening across aging services. From assisted living to memory care to skilled nursing, we help care organizations shift from a medical model to a truly person-directed lifestyle approach—centered on dignity, choice, and innovation.

This year’s conference will also unveil CFI’s new brand and bold vision for the next 25 years—a future built on equality, dignity, and the empowerment of both care professionals and the people they serve.
Help us share the movement that’s putting people back at the heart of care.

To Request Contact:
Meg LaPorte
Center for Innovation
(240) 676-0610
mlaporte@aginginnovation.org

CFI’s work focuses on the human aspects of aging: dignity, purpose, connection, joy, and quality of life. Through groundbreaking education, actionable resources, and inspired thought leadership, CFI is helping to transform aging into a journey of growth and fulfillment.

The CFI 2025 Conference is a front-row seat to this powerful movement. From transformative care models and policy innovations to trailblazing voices reshaping how society views aging, the stories here are not just about senior living—they are about living fully at every stage of life.

Why Cover CFI?

It’s universal: Aging impacts every individual, family, and community.
It’s urgent: As populations age globally, how we approach aging has never been more critical.
It’s transformational: CFI leads with ideas and practices that humanize the aging journey.
It’s newsworthy: Real-world solutions, visionary speakers, and cutting-edge conversations happen here.

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